Family Farm Story
Behind every successful business is a story, and a team of dedicated, hard
working employees with genuine concerns for their customers. At Misionero, three key
employees happen to be related. Together, they operate one of the most successful
family farms in business today. Floyd Griffin founded the iceberg lettuce harvesting
company in 1973 after careful consideration of the company name, wanting it to
accurately reflect his personal business values. His home ranch was in relatively
close proximity to four historic California Missions. Inspired by the Missions and
what they represent: adventure, challenge and discovery, Floyd christened his company
“Mission Packing.” In 1993, when Mission Packing began to expand into a
conventional grower of iceberg lettuce, leaf lettuces, broccoli, cauliflower and
pomegranates with an organically grown product line, “Earth Greens”, the
name was changed to Misionero Vegetables, holding true to Salinas Valley heritage and
Floyd’s personal ideals. In 1999 Misionero introduced a line of minimally
processed leaf lettuces under the “Garden Cuts” name. “Garden
Cuts” are specially designed by Misionero to take the work and wasted time out
of preparing vegetables, leaving the consumer time and resources to create healthy,
tasty dishes.
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Currently, Stephen Griffin, son of Floyd is President of Misionero, while Anthony Griffin,
also Floyd’s son, is Director of Organic Farming and Harvesting. The Griffin Family
believes in treating their employees with respect, minimizing their impact on the earth
as they raise their crops and by managing their business by always choosing quality over
quantity. In fact, Misionero’s management team has been with the company for an
average of over 12 years. Misionero’s company values have shaped company protocol
and set business standards that the company will continue to operate under in to the
future.
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